Our Mission
StanfordG Hospitality Services partners with hotel owners to deliver tailored consulting in sales, marketing, operations, and asset strategy. We empower self-managed properties with practical solutions, lender engagement support, and a collaborative approach that drives long-term results.
With over 35 years of combined experience across major hotel brands and markets, our team helps owners navigate today’s complex hospitality landscape with confidence—improving revenue, streamlining operations, and managing costs through a values-driven, hands-on partnership.
Our Team
Garfield Campbell
Founder & Managing Partner
Garfield Campbell is a seasoned hospitality executive with over 35 years of leadership experience in hotel operations, sales, marketing, Six Sigma, and development. Most recently, he served as President of A&R Hospitality Management, where he led a high-performing team to record-breaking revenue and profitability—even through the challenges of the COVID-19 era. His leadership philosophy is rooted in putting people first, building smart systems, and holding leaders accountable to frontline excellence—principles that consistently drive strong morale and high retention.
As Managing Partner of StanfordG Hospitality, Garfield brings a national track record of guiding diverse hotel teams and ownership groups through complex operational challenges. His experience spans full-service, select-service, extended stay, and premium lifestyle properties, with deep expertise in major brand families including Marriott, Hilton, Hyatt, IHG, and Wyndham.
Garfield has held senior leadership roles across all regions of the U.S.—including Alaska—giving him a nuanced understanding of urban, suburban, and tertiary market dynamics. Known for his ability to listen deeply, assess root causes, and deliver customized, performance-driven solutions, Garfield is committed to helping owners uncover untapped potential and achieve sustainable growth.
His approach is grounded in partnership, integrity, and a relentless focus on service excellence.
Bill Toole
SVP, Business Development
Bill Toole is a seasoned hospitality leader with extensive experience in operations, sales, marketing, and revenue management. Over his career, he has held key roles including General Manager, Vice President of Sales and Marketing, Regional Vice President, and Hotel Consultant. Known for his strategic, results-driven approach, Bill specializes in delivering profitable revenue solutions tailored to each market.
He has successfully led hotel initiatives across the U.S., with notable work in New Jersey, Pennsylvania, Florida, Georgia, Alabama, North Carolina, Kentucky, Indiana, and Texas. Bill’s focus is not just on driving business—but on securing the right business to maximize revenue and long-term value.
Based in Raleigh, NC, Bill brings nationwide insight, a deep commitment to client success, and a proven ability to craft impactful sales and marketing strategies that deliver immediate, measurable results for Stanford G and its partners.
Vision Statement
StanfordG Hospitality Services is built on a foundation of like-minded, energetic professionals who are passionate about solving problems and serving others. We understand the time, effort, and heart that owners pour into their properties—and we honor that by partnering with them to unlock their fullest potential. Our success is measured by our clients’ success. Together, we build sustainable, value-driven solutions that continue to deliver long after our work is complete.
Core Values
Rooted in dignity, integrity, and service, StanfordG Hospitality Services reflects the values shaped by our founder’s journey. We lead with empathy, listen with intention, and partner with purpose—always accountable, always client-focused. Our success is defined by the success we help our clients achieve.